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Retail

If you've visited a supermarket or similar retail outlet recently, chances are you've run into an Acosta associate. In fact, you might have thought that representative was a store employee because we're in stores so often. Part of this is due to the fact that we employ one of the industry's largest sales forces. Part of it is because we deploy that force in innovative ways that offer the greatest sales potential for our clients. For example, we have dedicated coverage by trade class and a dedicated fresh foods team. Our territories are small, our sales force is focused and our goals are clear:

Acosta Sets and Projects (ASAP) provides manpower to client and retailer's surge, service or special project work. Its many services include continuity coverage, home store staffing, new/remodel crews, new item execution, data collection, custom reporting, telemarketing, resets, product recalls, display set up, etc., to a variety of channels: grocery, mass, drug, c-store and specialty.


Acosta Insights

We are able to leverage our first-hand experience with retailers to deliver fresh insights most agencies only get second-hand. That means we can provide faster, better and more realistic promotion, category, aisle, department, and total store and consumer insights and find new ways to reach consumers.

Our unrelenting focus on results covers:


Marketing Services

Our Marketing Services division leverages Acosta's retailer experience to deliver insights most full-service agencies can't even touch. We make the most of every dollar while finding new ways to speak to consumers in-store, in-home and in-life.

Marketing Services gives Acosta the opportunity to work with its clients on strategy, creative and promotional events, help align Acosta’s local sales operations with one another and support analytics and space management with our retailers. Our goal for this division is to be proactive, diagnostic, insightful, and prescriptive to deliver shopper-based solutions, not just tactics and data. We need to be aligned with our clients and their local markets for optimal brand execution. Through the services of its four teams, Marketing Services is helping create a point of difference for Acosta.


Sales

Acosta can help by providing a variety of high-quality administrative and sales support capabilities such as:

Our approach to sales support is centralized, with all of our activities handled out of a few select hubs, assuring fewer hand-offs and a higher level of communication and efficiency.